Follow Those NFT Collection Links

 

Like tens of thousands of Twitter users who have an interest in Photography and NFTs in particular, I love scrolling through all the great images the earnest photographers and digital artist post in hopes of exposure to the people who will buy one.

Therein lies the problem. I don't know what other photographers experience. I don't see the exposure of seeing one posted image being translated into visits to my collections in the NFT repositories, my website or other places.

For example, I will mint an NFT of one of my photographs to my OpenSea.io collection. I then Tweet a link to it so the Twitter-verse can see and ostensibly enjoy it. There will be a number of Impressions, Engagements, Detail expands and Link clicks. It feels good to see the little heart statistic with a high number. Having the Retweet number grow and the Comments indicates additional exposure. The most important number is in the Analytics of the Tweet. In there is the "Link clicks" number.

Compare your Link clicks to mine and you will see if you have the same issue as do I. Mine are few and far between. They sometimes reach 3-4 out of 100-200 Impressions. If your number is high: Congratulations. When you include a link to your NFT collection such as to OpenSea and that Link clicks number is low it means very few people went to see what else you have to offer.

They may love your posted image, but they did not reciprocate by increasing your standing with the platform on which your work is listed. And if they did go see your other work but did not favorite any of them, your standing with the platform was not improved either.

The minting platforms and Twitter itself are algorithm-driven. Engagement breeds engagement, engagement makes exposure, exposure gets your content out to those precious few people who will actually buy your work.

It is disheartening to make a collection, polish it and put it out there for the world to see and have only the "Cover" image ever seen.

The bottom line is you should click the links to the collections the poster included. Once there leave a modicum of encouragement by Favoriting something. When I see a picture I like, I go to the included link and if I see something I like, I favorite it. Then I go back to the Tweet and tell the artist/photographer I was there and favored something. Sure this is time consuming, but I want them to do this for me, too.

The overall Twitter Analytics demonstrate most people who Live, RT or comment on something I post do not ever see the collections. Good; if you have a different experience.